I believe that successful mystery shopping must meet the following
guidelines:
1. Mystery shoppers must be well trained.
2. A balanced, fair account of the actual situation at the client's
place of business be given.
3. A detailed summary of the visit with recommendations for improvement
be submitted.
Let me answer all three of the points raised above.
1. I very seldom engage students/inexperienced individuals for mystery
shopping assignments. Although using this group lowers my costs
considerably, I find it ultimately not a worthwhile option as there are
usually too much corrections/revisions to make after the visits.
On the contrary, I pay TOP DOLLAR (or Ringgit, in this case) to my
mystery shoppers as I value quality above everything else.
I also personally train each mystery shopper. To me, its very simple
really - train them well, and you have less headache later.
2. I take pride in the reports that follow each visit. I ensure that
everything has been taken into consideration, including special or
unique circumstances surrounding each mystery shopping visit. There may
be times when I am personally not happy with the outcome of a visit in
terms of its quality, and in such cases, I repeat the visit (with
different people naturally) at my own cost. All reports are vetted by
me, and only I will write the final report to you.
3. I believe a report is not very useful unless it contains
suggestions/recommendations on how to make things better. I will give
you practical, can use and can do suggestions to move forward.
Randolph
RandolphMysteryShopping 